Emaar Research Paper Example | Topics and Well Written Essays - 1500 words

Emaar - Research Paper ExampleIt is composed of EMAARS resources and comprises of factors that it can effectively use in adapting to the changing outer environment. Unlike external environment, the internal environmental factors are much within the control of the management of EMAAR smart set (Crum and Palmatier, pg 23). The factors involve The emaars resources that are mainly tangible e.g. production or operating room factors like plants, equipments and machinery commercialiseing factors like sales force, channels of distribution personnel/ labor relations e.g. employees and relations with the trade unions and financial factors e.g. funds available and their sources e.g. loans. intangible such as location factors e.g. suitability of the present location, reputation, research and development. Emaars internal environment assessment hence helps pinpoint the companys strengths and weaknesses with which it faces and counteracts challenges in the globular markets. The strengths in t he firms internal environment enable it to exploit environmental opportunities or to overcome the problems thereon, hence its capacity to successfully enter the market despite competition (Martz, Pg 49). Such assessment is based on two specific areas namely Physical resources and the personnel competencies (Crum and Palmatier, pg 63). ... Another important consideration is the layer of integration that exists within the operating units of EMAAR Company (Madura pg, 67). The company uses Vertical Integration that is the ownership of all the assets needed to produce the goods and services to customers. The company purchases the controlling affair of their suppliers so as to ensure that the materials are available when needed. They also use the Vertical Integration which is the ownership of the core technologies and the manufacturing capabilities needed to produce outputs coupled with colony on outsources to produce all the inputs needed. Personnel Competencies, The Company examines these because they reflect their strengths and weaknesses, that is an outstanding Research and Developments departments leads to the high development of high state quality outstanding of the products (Madura pg,97). protect CHAIN ANALYSIS A complementary approach to the internal environment assessment used by Emaar is the examination of the firms value chain. It is the expressive style in which the primary support activities are combined to produce valuable goods and services and increase the profit margin. The primary activities in EMAARS value chain include Inbound logistics Concerned with the receiving, storing, material handling and warehouse activities. Operations, in which inputs are converted into products form by the performance activities like machining, assembling, testing and packaging. Marketing and Sales, the Company uses this to inform and encourage customers to buy products and services they produce. In addition, the Emaar Company determines its competitive scope wh ich is the breadth of its target markets within the