10 Reasons Why Online Shopping Is The Best Marketing Essay

10 Reasons Why Online Shopping Is The Best Marketing Essay ABSTRACT After Internet growth, most of the dimensions of our lives such as education, business, communication, etc., were surpassed by this new phenomenon. One of these dimensions is to deal with online buying of different products and services. This paper describes the various methods of shopping and sending gifts online. This paper will also discuss the various web advertising techniques and tools used to bring traffic to the website. HISTORY In 1990 Tim Berners-Lee created the first World Wide Web server and browser. It opened for commercial use in 1991. In 1994 other advances took place, such as online banking and the opening of an online pizza shop by Pizza Hut. During that same year, Netscape introduced SSL encryption of data transferred online, which has become essential for secure online shopping. Also in 1994 the German company Intershop introduced its first online shopping system. In 1995 Amazon launched its online shopping site, and in 1996 eBay appeared. [1] PROBLEM STATEMENT The concept of grab and wrap has established to facilitate the customers who dont have much time to go in the market and search for different items to gift their loved ones. This website will bring all the gift items wrapped and delivered at your doorstep. All you need to do is just grab the gift and go to the party without being indulged in hassle of leaving your place, reach to the required shop, get the item, get it wrapped and then go to the party. This whole process is even worst when you are involved in office and family matters. But still, you cant ignore this event. We will also assist in making your special days like i.e anniversary, birthdays, events a memorable one. We will provide the secure and trusted shopping and shipment mechanism by fulfilling the right orders at right time. RESEARCH OBJECTIVES In this research, we have three objectives. First Objective: The first objective of our research is to find out all the needs of customers pertaining to online shopping. Second Objective: The second objective of our research is to provide such a marketing mechanism that would bring enough traffic into the website through affiliate programs, Google Ad sense and other social marketing networks. Third Objective: The third objective of our research is to design a model to provide the customers a secured online shopping experience. SCOPE AND LIMITATION In this research, we have analyzed different ways of online shopping and focused particularly on gifting the products and their wrapping material. This research is applicable in Pakistan and other countries similar to it in which online shopping is effective and most common mode of buying. Our products will mainly consists of the various categories that the people usually purchase for gifting purposes. The proposed model application can be implemented through google websites, different website designing platforms, or using programming languages such as HTML, ASP.NET, C#, Dreamweaver etc. The size of sample in our survey is 100. The distribution of questionnaire was done only in Karachi which might be another limitation for the research. INTRODUCTION In online buying security is one of the major concerns of most of the people. Through our proposed model in this research paper, customers can easily perform an online transaction. They can buy different gift items for their loved ones. This website will include various products from different brands and categories. Customer can also select the various wrapping papers to get their gifts wrapped. Moreover, this website will include various ways of marketing and will provide a platform for individuals to meet online and share their experiences around the items they have bought in the past and which types of gifts are suitable for which events. We have also included payment mechanism through credit cards using PayPal, as this is considered as the most trusted mechanism for online payments by the people across the globe. TOP 10 REASONS WHY ONLINE SHOPPING IS THE BEST Because of the numerous Benefits of Shopping Online more and more people these days prefer Online Shopping over conventional shopping. There are many reasons why I think online shopping is the best too. 1) Convenience: The convenience of this method of shopping is what I like best about it. Where else can you do shopping even a midnight wearing your night suit? You do not have to wait in a line or wait till the shop assistant is ready to help you with your purchases. You can do your shopping in minutes even if you are busy apart from saving time and avoiding crowds. Online shops give us the opportunity to shop 24 x 7 and also reward us with a no pollution shopping. There is no better place to buy information products like e-books. Immediately after the payment is made one can download the information. And downloadable items purchased online eliminate the need for any kind of material goods at all. 2) Better Prices: Another thing which fascinates me is the cheap deals and better prices I get from online stores because products come to you direct from the manufacturer or seller without middlemen involved. Many online shops offer discount coupons and rebates. Apart from this, the Online Store is only required to collect sales tax if they have a physical location in our state even if we buy from a store across the world. 3) Variety: The choices you can get for products are amazing. One can get several brands and products from different sellers at one place. You can get in on the latest international trends without spending money on airfare. When you shop online, you can shop from retailers in other parts of the country or even the world without being limited by geographic area. These stores offer a far greater selection of colors and sizes than you will find locally. Apart from that, How many times have it happened that you spend your money reaching a local shop only to find that the product you need is out of stock? Some online shops have a provision to accept orders without stock and ship it across to you when the stock becomes available. You also have the option of taking your business to another online store where the product is available. 4) Send Gifts: Online Shopping makes sending gifts to relatives and friends easy, no matter where ever they stay. Now there is no need of making distance an excuse for not sending a gift on occasions like Birthday, Wedding Anniversary, Marriage, Valentines Day, Mothers Day etc. 5) Fewer Expenses: Many times when we opt for conventional shopping we tend to spend a lot more than the required shopping expenses on things like eating out, traveling, impulsive shopping etc. 6) Comparison of Prices: Online shops make comparison and research of products and prices possible. Online stores also give you the ability to share information and reviews with other shoppers who have firsthand experience with a product or retailer. 7) Crowds: If you are like me, you would like to avoid the crowds when you do the shopping. Especially during Festivals and Special events the crowds can really give a head ache. Crowds force us to do a hurried shopping most of the time. For me grumpy or irritating people and those who smell bad are a huge turn off. Crowds also create a problem when it comes to finding a parking place nearby where you want to shop and going back to your vehicle later loaded with shopping bags. 8) Compulsive Shopping: Many times when we go out on Shopping we end up buying things which we do not require because of the shop keepers up selling skills. Sometimes we even compromise on our choices because of the lack of choices in those shops. 9) Buying Old or unused Stuff at low prices: Online Shops make it possible for us to buy old or unused stuff at rock bottom prices. If we want to buy antiques there is no better options than online stores. 10) Discreet Purchases: Some things are better done in privacy. Online shops are also best for discreet purchases like adult toys, sexy lingerie and so on. Online Shops enable me to purchase under garments and lingerie without the embarrassment that there are several people watching me and my choices. [2] PRIMARY RESEARCH Primary research has been conducted in two parts. Website designing considerations and revenue generating mechanisms searched from the different websites and also what has been taught in our E-Commerce class. Online journals, articles, e-books, and web site blogs. Survey through questionnaire were conducted with a sample of 100 respondents of different segments such as business men, retailers, bankers, professionals, etc. convenience sampling is used for sampling and MS Excel is used as a tool for analysis. SECONDARY RESEARCH Secondary research has been conducted by referring various research papers mentioned in the literature review reference section. These papers are focusing on online shopping, gift items that are usually purchased its security. We have utilized these papers to propose our model, addressing security issues, and how it can be a best fit for our environment. TARGET AUDIENCE In recent years, online shopping has become popular; however, it still caters to the middle and upper class. In order to shop online, one must be able to have access to a computer, a bank account and a debit card. Shopping has evolved with the growth of technology. According to research found in the Journal of Electronic Commerce, if one focuses on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favourable the perception of non-store shopping., Enrique.(2005) The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour. Journal of Electronic Commerce Research, An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favourable attitudes towards new shopping channels. Online shopping widened the target audience to men and women of the middle class. At first, the main users of online shopping were young men with a high level of income and a university education. This profile is changing. For example, in USA in the early years of Internet there were very few women users, but by 2001 women were 52.8% of the online population. [3] LITERATURE REVIEW More than a Labor of Love: Gender Roles and Christmas Gift Shopping EILEEN FISCHER and STEPHEN J. ARNOLD , discussed on how Cultural influences on consumption are increasing attention. The nature and implications of links between gender and Christmas shopping are explored here through a conceptual discussion of the relationship, an analysis of interviews with gift shoppers, and a field study of gift-buying practices. The contributions of the research are threefold. First, it sheds new light on the stereotype of gift shopping in the Christmas context as womens work. Second, the research shows how individual differences in gender-related variables have an effect on the traditional meanings associated with Christmas shopping. Third, the implications of gender for general consumer activities are developed-gender-related variables (sex, gender-role attitudes, and gender identity) and their influence on gender-typed consumer behavior are clarified. This research explores buying behavior of both (male and female), It was concluded that people with more femi nine gender identities are somewhat more involved in shopping activity. Communally oriented men start shopping earlier and spend more time shopping per recipient. [4] Markets Gift Cards Jennifer Pate Offen berg suggested that the gift cards can explores the operation of individual markets. Patterns of behavior in markets for specific goods and services offer lessons about the determinants and effects of supply and demand, market structure, strategic behavior, and government regulation. As gift cards are booming in popularity, we can relate this to our research project by providing coupon voucher for consumers visiting our website and purchasing valuable product and service, this voucher would be based on certain amount that is spend on different product categories. This strategy will also help to bring enough traffic to our website. [5] Dynamic Conversion Behavior at E-Commerce Sites) Wendv W. Moe and Peter S. Fader,explored how this paper develops a model of conversion behavior (i.e., converting store visits into purchases) that predicts each customers probability of purchasing based on an observed history of visits and purchases. They offer an individual-level probability model that allows for different forms of customer heterogeneity in a very flexible manner. This model is based on 6 steps: Baseline probability of purchasing Positive visit effect on purchasing. Negative purchasing-threshold effect on purchasing Heterogeneity in visit effects and purchase thresholds Evolving effects over time Hard-core never-buyers As this model captures the key behavioral elements underlying the conversion process and can be readily adapted for theory testing using richer datasets as they become available. By applying this model we can differentiate our real customers , as customer have different reasons for visiting a retail site, therefore it is important to understand and account for various patterns in the relationship between visiting and purchasing. [6] The Role of Online Buying Experience as a Competitive Advantage: Evidence from Third- Party Ratings for E-Commerce Firms Suresh Kotha,Shivaram Rajgopal (University of Washington), Mohan Venkatachalam (Duke University) examines whether the quality of online buying experience represents a competitive advantage for Internet firms focused on business to consumer ecommerce, This article is based on Five Dimensions of Online Buying Experience Tracked by Gomez(Advisors), which are: [7] Web Site Usability (EASE) On-site Resources (SELECTION) Customer Confidence (TRUST) Relationship Services (REL) Price Leadership (COST) Creating a satisfying internet shopping experience via atmospheric variables Letecia N. McKinney (University of Wisconsin-Madison, Department of Consumer Science, and Madison, WI, USA) explains the atmospheric variables that contributed to satisfaction for internet consumers with different orientations toward shopping. This study provides a better understanding of internet consumers and their behavior in the marketplace. Specifically, there is a need to evaluate the influence of the internet shopping environment on consumer behavior. The internet shopping environment communicates image through product and site offerings and often influences consumers satisfaction. Furthermore, the need for research involving shopping orientation results from differences between consumers. If all consumers were the same there would be no need for segmentation nor different products and services because all stimuli could be identical. As it is helpful in identifying strategies to satisfy internet consumers based on their opinions and feelings about shopping. More importantly, i t identifies specific target markets for which product offerings and services are differentiated. [8] Probabilistic Goods: A Creative Way of Selling Products and Services Scott Fay, Jinhong Xie Department of Marketing, University of Florida, Gainesville, Florida 32611, defines a unique type of product or service offering, termed probabilistic goods, and analyzes a novel selling strategy, termed probabilistic selling (PS). A probabilistic good is not a concrete product or service but an offer involving a probability of getting any one of a set of multiple distinct items. Under the probabilistic selling strategy, a multi-item seller creates probabilistic goods using the existing distinct products or services and offers such probabilistic goods as additional purchase choices. However, under probabilistic selling, the seller can use the probabilistic good to effectively move some consumers with weak preferences to consume the inferior product, which saves capacity of the superior product for consumers with strong preferences. [9] Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids by Haubl and Trifts Gearld Haubl and Valaries Trifts, have researched the effects of interactive decision tools in online buying or electronic shopping, and found that these two interactive tools are very important, RA ( Recommendation Agent) and CM ( Comparison Matrix. They have proved that these interactive decision tool are beneficial in e- shopping and leads to an increases in e-shoppers. RA helps screen the numerous product options , narrowing it to the shoppers preferences, and CM provides an in depth comparison of the selected alternatives and their attributes before a decision is reached.. E-retailers are offered infinite shelf which provides the user with the advantage of numerous products, thus increasing the difficulty for e- shopper to make accurate shopping decision, these Interactive decision tools helps capitalize enormous product information hence converting many traditional shoppers to e-shoppers. [10] The influence of college students shopping orientations and gender differences on online information searches and purchase behaviours Yoo-Kyoung Seock and Lauren R. Bailey, have researched that at present high speed broad band internet is more easily accessed at homes and offices, Yoo Kyoung Souk and Lauren Bailey recognized the importance of such a technology hence carried out surveys and detailed investigation, into the relationship between college students shopping orientations, and the differences between male and female college student s shopping orientation, information searches and purchase behaviors in the context of Internet shopping. Convenience and recreational orientations were strong predicators for online shopping compared with single channel offline shoppers, and among the seven shopping orientations identified, shopping confidence and price consciousness received the highest mean score for both male and female, implying that online buyers shop online to compare prices and deals mainly. [11] HYPOTHESIS We will test the hypothesis that there is a huge scope of online shopping in Pakistan and other countries provided the right things are delivered to the right customer at right time using a secured medium. We will mainly focus on gift items. DESIGN MODEL http://www.navinlama.com/blog/wp-content/uploads/2008/09/ecommerce.jpg USER INTERACTIONS Website user will perform the following steps: Sign up for an Account Select product(s) Select Wrapping Material Enter Source and Destination (This will also include sender and receiver emails) Enter Payment Details Send the Gift! INTENDED WEBSITE SECTIONS Sign Up Section New users are required to sign-up for the first time to chat and take ideas from available users. In order to purchase products, one should have an account with the website. Product Categories Section This will be a domestic website having multiple products related to different industries e.g. Fashion Dresses Jewelry Bags Shoes Art Portraits Sceneries Eatables Chocolates Cosmetics Makeup Perfumes Wrapping Material Glossy Papers Cards Wrapping Types Cash Gift Coupons (Note: Products will also be filtered based on the different occasions) Products Filtration Following events sections will be included to narrow down the customers search based on the events: Birthday Wedding Christmas Thanksgiving Valentines Day AGE GROUPS 15-20 21-30 31-45 45-55 Other: ______________ GENDER MALE FEMALE Reminders Section Reminders for various events will also be sent to the members of Grab N Wrap. This will help the member in deciding about the gift items and necessary arrangements in advance. Thank You Section This website will also have a Say Thank You section where the receiver of gift can say Thank You to the sender. This will help other people to look for the thank you notes and can see the impact of different gift items on the receiver. This will help the sender choosing their selection. Chatter Section Sender and Receiver will log in to the Chatter section and will be able to chat with each other and discuss more about the available products. Payments Section Payments will be made through credit cards using PayPal which is considered as a trusted mechanism. Recent Products Purchases and Best Sellers Section This section will show the recent discussions on various products that can be gifted on various events. This will also have the list of all the best seller items in order to increase the confidence of buyers. Complimentary Section This section will include the free gifts, vouchers, discount coupons that we will give to our frequent and bulk buyers. WEB ADVERTISING TOOLS AND TECHNIQUES Google Adsense Website Designing and Website Hosting will be used to design a website and place google Ads in the website to generate revenue on clicks. Affiliations programs can also be used to generate revenue. WEB MARKETING SLOGANS Our Stores serve a variety of products; Dresses, Jewellery, Chocolates, Bags, Perfumes, Makeup and so much more. Are you bored with all the typical ribbons and boxes We offer special wrapping for any occasion that would make your present Out of the ordinary!!! We are much more than just a store !!! Well offer you the gift youll always remember. SURVEY RESULTS AND DISCUSSIONS CONCLUSION FUTURE WORK Future work can be done by adding an E-Auction Section on the basis of regions/countries. This would help the customers in performing sales and purchase of their products. Social networking techniques can also be embedded to bring the users of this website closer.

Acs Assignment 2, University of Winnipeg

ACS 1803 – ASSIGNMENT 2 Due: February 11, 2013 To be done individually. 1) a) 8 A hospital ward wants to computerize its data about patients and medications / dosages prescribed for the patients. {In your mind, compare this situation with the in-class example about students, courses and grades: student is like patient, course is like medication and grade is dosage}. Then, use the following fields of hospital data that are put into one file (table): patient No. , patient name, patient address, patient birth date; medication name, medication dosage (this means how many tablets or teaspoons of that medication the patient must take each day).Use the following data: ? John Smith Date of Birth: Oct. 10. 1969 Address:123 Dialysis Way. Prescription: Prilosec. Three tablets daily Adavart . Three tablets daily Patient ID: 1849 ? Marla Johnson Date of Birth: Jan. 31. 1955 Address:842 Blossom St. Prescription: Oxycontin Two teaspoons daily Neulasta. Four tablets daily Lamictal Two tablets daily Patient ID: 1850 ? Jane Doe Date of Birth: Aug. 01. 1949 Address:725 Olive Ave. Prescription: Remicade. Three tablets daily Diovan. Four tablets daily Gardasil. One teaspoon daily Patient ID: 1851 Show this in one table with all your data records.Then explain fully why this would not be a good way of organizing data on disk. b) 10 Convert the one table in the previous question to a relational database design. Fill each table in your design with data from the previous question such that no information is lost. Show how your design satisfies the criteria for being a relational database, and why it is better to store data on disk in this way rather than all in one table. c) 7 What is database management system? What steps would the hospital ward need to take to prepare its data to be ready for producing meaningful output from the DBMS? ) 5 What are two main forms of output from a DBMS? Provide one example of each form of output using hospital data from your database in b). Hint: Utilize the â€Å"Input-Processing-Output† Model and focus on the ways data can be produced i. e. Report versus Query. See Data Modeling Explanation from Lecture 4. 2 Notes for additional information. 2) 10 If a business organization has its data stored on disk as a relational database which is managed by a database management system such as Access, why might it want to go further and have a management information system constructed, that would use this relational database as input?Why would just using Access directly not be enough for the organization? Explain fully with examples. ACS-1803-053 Assignment 2 1. a. ) Patient NO. | Patient Name| Patient Address| Patient Birth Day| Medication Name| MedicationDosage| 1849| John Smith| 123 Dialysis Way| Oct. 10. 1969| Prilosec| Three tablets daily| 1849| John Smith| 123 Dialysis Way| Oct. 10. 1969| Adavart| Three tablets daily| 1850| Marla Johbson| 842 Blossom St. | Jan. 31. 1955| Oxycontin| Two teaspoons daily| 1850| Marla Johbso n| 842 Blossom St. | Jan. 31. 1955| Neulasta| Four tablets daily| 1850| Marla Johbson| 842 Blossom St. Jan. 31. 1955| Lamictal| Two tablets daily| 1851| Jane Doe| 725 Olive Ave. | Aug. 01. 1949| Remicade| Three tablets daily| 1851| Jane Doe| 725 Olive Ave. | Aug. 01. 1949| Diovan| Four tablets daily| 1851| Jane Doe| 725 Olive Ave. | Aug. 01. 1949| Gardasil| One teaspoon daily| Using one table to record all the data would be an unefficient way. As the table above, the same information such as: No. , patient name, address, birth day, has been record more than once, which causes the waste of store space and costs more labour time.However, with the increase in data, it might make some mistakes by multiple-display the some information. For instance, we have five patients named Jane Doe, and each of them has three kinds of medications. When we search the key words â€Å"Jane Doe†, we will get 15 results with the same patient name, Jane Doe. It makes mistakes easy and takes more tim e when we have to find the only one information we need among such a bunch of results. b. ) Patient Personal Information: Patient Patient NO. | Patient Name| Patient Address| Patient Birth Day| 1849| John Smith| 123 Dialysis Way| Oct. 10. 1969| 850| Marla Johbson| 842 Blossom St. | Jan. 31. 1955| 1851| Jane Doe| 725 Olive Ave. | Aug. 01. 1949| Patient Medication Information: Medication Patient NO. | Medication Name| Medication Dosage| 1849| Prilosec| Three tablets daily| 1849| Adavart| Three tablets daily| 1850| Oxycontin| Two teaspoons daily| 1850| Neulasta| Four tablets daily| 1850| Lamictal| Two tablets daily| 1851| Remicade| Three tablets daily| 1851| Diovan| Four tablets daily| 1851| Gardasil| One teaspoon daily| The tables in relational databases organize data in rows and columns, simplifying data access and manipulation.It is easier for manager to understand the relational model than put all data in one table. Besides, a relational database allows tables to be linked. And the linkage reduces data redundancy and allows data to be organized more logically. In a word, relational database is easier to control, more flexible, and more intuitive than approaches. c. ) The database management system (DBMS) a group of programs used as interface between a database and application programs, or a database and the user. It is used to create and implement the right database system ensures that the database will support both business activities and goals.For the hospital ward, there are four basic steps need to take to prepare its data to be ready for producing meaningful output from a DBMS: 1. Setting schemas. Installing and using a large database involves â€Å"telling† the DBMS the logical and physical structure of the data and the relationships among the data for each user. 2. Establishing a data dictionary. In this case, the data dictionary should contain the following information: patient No. , patient name, patient address, patient birth date; medication name, medication dosage. . Storing and retrieving data. Establishing tables and input all the information, like â€Å"1849, John Smith, 123 Dialysis Way, Oct. 10. 1969†, into them according to the data dictionary. 4. Manipulating data and generating reports. After a DBMS has been installed, users can use it to review reports and obtain important information. d. ) There are two main forms of output from a DBMS, which are query and report. The query is a database function that extracts and displays information from a database given selection parameters.Database users use Structured Query Language (SQL) to select and extract data from a database, and the SQL is the industry standard language for relational databases. The report is a compilation of data from the database that is organized and produced in printed format or presented on screen. The report generator is a specialized program that uses SQL to retrieve and manipulate data (aggregate, transform, or group), and the repo rts are designed using standard templates or can be custom generated to meet informational needs. Query Example:Select â€Å"patient ID†, â€Å"Medication Name† from Medications Where Medications Name = â€Å"Adavart† Order By â€Å"Patient ID†; 1849| Adavart| Three tablets daily| Report Example: show a report of patients live on Olive Avenue. Patient No| First Name| Last Name| Street| Patient Birth date| 1851| Jane| Doe| 725 OliveAve. | 1949-08-01| 2. The Access is a database management system (DBMS), organizations use Access to implement database, after database designed. There are two main steps to use Access: step one is setting up the database, the DBA needs to create the database, figure out tables and link them together.The second step is using the database through the DBMS, where we have to know the features to design and create queries and reports. We can also use Access as an information system developer, and use a customized information system for specific purposes and needs. That is the reason why it might want to go further and have a customized information system constructed, which would use this relational database as input. Using Access directly just only open a computer files in order to get or add information, it might not be enough for an organization.The customized information system is created according to processes and specific needs in order to improve the operational efficiency. The customized information system consists two parts: up-front and controls. Up-front refers to its own menus, input screens, output (query) screens, and reports and, in the background, it will have a database with related tables, and programs that take the raw data from the database and convert it to the required queries and reports; the system will also have controls, that is, mechanisms that try to ensure that the output is correct and that the data is safe from accidental or deliberate destruction.

Research Methods Essay

The main factors that influence a sociologist’s choice of research method depend on two different theoretical approaches to the study of society; positivism and interpretivism. Positivism is an approach in sociology that believes society can be studied using similar scientific techniques to those used in the natural sciences, such as physics, biology and chemistry. Interpretivism is an approach emphasizing that people have consciousness involving personal beliefs, values and interpretations that influence the way they act and that they do not simply respond to forces outside them. These two theoretical approaches often use different research methods because they have different assumptions about the nature of society, this influences the type of data they are interested in collecting. Practicality, ethics, theory and subject of study also contribute to the methods used for research. There are various methods sociologists use to carry out a research on society. The two common forms are quantitative and qualitative research methods. I will begin by analysing the meanings behind the words, qualitative and quantitative. Quantitative methods are used by people that support the use of scientific investigation, it usually includes numerical statistical methods; the purpose is to expand and utilize mathematical techniques, conjecture and hypothesis. In contrast to this the qualitative research method. This is usually used by sociologists that support the use of humanistic research. It differs from quantitative methods in the sense that, qualitative research methods depend on specific reasons behind the way some people in society behave. Using the qualitative method however, they are prone to ask questions like, ‘why? or ‘how? ’ compared to the quantitative data which would more likely ask straight forward questions like, ‘what? ’ or ‘where’. In qualitative methods the research usually focuses on small samples instead, unlike quantitative research on the other hand, focus lacks and the methods usually inhabits a large, random sample. Unlike a quantitative method where the research depends restrictedly on the investigation of arithmetical or quantifiable statistics, data from qualitative research comes in many medium e. g. moving images, text or sound. Qualitative research was first recognised in the 1970s. Examples of Qualitative data are participant observation, direct observation, unstructured interviews, case studies etc. Examples of Quantitative data are questionnaires, surveys, attitude scales or standardised tests. They are practical issues that affect the methods sociologist may use. These can come from a range of financial issues to ethical issues. * Coaching Interviewers is comparatively clear-cut and economical however it cost more to merely redistributing questionnaire to people. Surveys that resort to structured interviews can cover great group of people with restricted resources because they are moderately cheap to administer however they cannot match the huge numbers reached by postal questionnaire. * Questionnaire and interviews collect straight forward factual information * Questionnaire results are quantitative because they are closed-ended questions with coded answers. This makes them suitable for hypothesis- testing. Sometimes there are specific factors could cause problems amongst certain research methods. Such as: * Time – Questionnaires would be more time consuming while the workload of surveys can be shared by a team * Money -researchers need an income and costs large scale. Social surveys are more high-priced than small focus groups. * Characteristics and skills of the research some situations may be risky and not all sociologist could cope handle this, a woman may have difficulty doing P. O in a monastery access and opportunity. If there is no access to certain groups then secondary sources may have to be used as an alternative. An example of this is when you get researchers hoping to cover a survey on a specific gang or cult. This could be dangerous especially if that gang may have a record of crime and callous behaviour. The researcher may find it really hard if not impossible to get access into the gang or cult; and if he was to get access he could be in immense trouble especially if he went under cover. * Some issues include ethical issues, sometimes certain research is taken on an undercover basis. This could be seen as illusory. Some people would argue that researchers should be 100% honest with the people they are researching on, it is only ethical, moral and honest that this form of sincerity is shown amongst whom the research is based on nevertheless when doing a research as an undercover researcher the questions of ethics arises. Is it morally correct that someone should be studied and researched on without consent or acknowledgement of such thing? The law is that undercover research can only be approved as long as there is no other alternative that is available. Posivists like their research to be scientific whereas Interprevists like to get into the shoes and go through the situation. Feminists, Ann Oakley decides her choice of methods and topic according to her own experience of childhood and motherhood. As a feminist she avoided methods which she described as having a male-stream bias (positivism). She selected the more qualitative and intimate methods of unstructured interviews and participant observation. She deems that the commission of sociology is to include the lives of the respondents.

Promoting A Drug Awareness Program For Teens - 1695 Words

Promoting a Drug Awareness Program for Teens Teen drug use/abuse is common. According to the U. S. Department of Health Human Services, the most common drugs teens use are alcohol, marijuana, tobacco, and prescription drugs (2016). Other drugs used are inhalants, over-the-counter medications, and other illegal drugs such as cocaine, methamphetamine, and heroin. The use of drugs and alcohol increase the risk of injury or death. According to WebMD, alcohol and drug abuse is a leading cause of teen death or injury related to car crashes, suicides, violence, and drowning (2014). A drug is anything that can alter the mind or body. Why do Teens Use or Abuse Drugs? There are many reasons why a teen or young adult chose to use drugs and alcohol. Many teens do not have family support or someone to teach them of the dangers of drug use/abuse. Some â€Å"users† do it just to get a temporary high while others may have others reasons for doing drugs and alcohol. According to Drug Prevention 4Teens, the most common reasons for doing or tying drugs is to be accepted by their peers, to alleviate the pressures of school, to be more grown up, and curiosity and lack of knowledge associated with drug use (2008). Adolescents want to fit in with their peers, and often, the way to fit in is to use alcohol or drugs. Other teens have issues with keeping up the demands set for middle school and high school students and may turn to drugs or alcohol as a way to deal with the additionalShow MoreRelatedEssay about Drugs and Teenagers786 Words   |  4 PagesDrugs and Teenagers Drug use is one of the most serious and concerning issues among teenagers in todays high schools. Most drug use begins in the preteen and teenage years, and it is these years that can be the most crucial in determining how a young person develops as a human being. 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Rideout (2015) reported that on any given day, American teenagers (13-18 years old) spend about nine hours on entertainment media use, excluding time spent at school or for homework. Tweens (8-12 years old) use an average of about six hours worth of entertainment media dailyRead MoreSignificance of Psychosocial Competence in Youth1468 Words   |  6 Pagesto handle and resolve the issues (Clarke, 2006). A significant number of teens frequently experience stress and worry in their lives. The two frequent areas of stress happen at school and home (Archer). The common sources of adolescent stress are school work, parents, romantic relationships, friends’ problems, and younger siblings (Chandra, 2006). Thus, the needs to provide stress management and youth development programs have been recommended (Chandra, 2006; Clarke, 2006; WHO, 1997). 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You can surely think of something